Marketing Position Paper - 1851 Words

MKT 301-2 April 1, 2013 Revenge TV Show STP Revenge is an American television primetime soap opera that first airs on ABC on September 21, 2011, the show has two seasons. The episode also aired on Wednesday nights at 10 PM Eastern Time. Revenge becomes ABC’s highest-rated series in Wednesday’s 10 P.M timeslot. Revenge is American Drama episodes created by Mike Kelley, the major location of the scene is Los Angeles, California and Southampton, New York. Each shows is approximately 43 minutes. â€Å"The Series was picked up for a full season by ABC after garnering a 3.3 Nielsen rating in the all-important 18-39 age advertising demographics for its pilot episode and regularly winning its timeslot against every other television network.†Ã¢â‚¬ ¦show more content†¦Many women who fell into this category are going to spend fair amount of time everyday watching this TV show because this could be the one of the many ways for housewives and office lady to relief from stress and boring lifest yle. This group of women is big consumer of media on the whole, they engaging with a variety of platforms on the daily basis. Compare to man on the same age group, women are generally consumer more TV shows, and predictably those with children, daytime viewing is integral part of their day. Vast majority of ethnicity of this group are White American and African American Female, might also include Hispanic and Asian population who has been in USA at least in past 5 or 8 years. The third potential segment group is both male and female from age 45-57 year old, this group of people have the most of income from $2500-$95000. As the population lives longer, people’s attitudes are staying younger. Generally male and female in this time bracket are time-rich than they were when they were younger; many of them still place a significant emphasis on their family and homes. Many of them are grandparents now and some of them are getting close to retired, there is likelihood that they will live with their offspring. This group of people are very experienced and have some leisure time at home and therefore are likely spend some time to watch Revenge TV show. 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